Love Keyyz (born October 22, 1996) is a Cincinnati native, Los Angeles-based singer-songwriter, pianist, and model. Love Keyyz grew up in the inner city, constantly facing adversity, but her drive, motivation, and hard work towards a vision that only she could see made her stand out.
Below is an exclusive interview with Love Keyyz on pachagazine.
Tell us more about you as a brand
I am Love Keyyz, a singer-songwriter and pianist. Naturally, I am creative and that list extends into music production, guitar playing, harp playing, and toplining. Being a performer-composer is my primary focus, but I love using all of my skills to also enhance other artists.
What first got you in to music?
I started on YouTube singing as a hobby. That was my first real introduction to music, as I didn’t grow up in church or with musicians in my family.
How long have you been in to the entertainment industry?
I have been in the music industry since I was 16. I’m almost 10 years in.
Who do you look up to in the industry?
I look up to so many different people for different reasons. For example, I look up to Russ because he showed us that you can be successful AND wealthy as an independent artist. I look up to Beyonce because she is the epitome of stage presence and entertaining. I also look up to Alicia Keys because she is an incredible singer-songwriter.
What are some of the challenges you face coming into the music industry?
As a woman, you constantly face the issue of people taking you seriously. I can walk in a studio full of men, and they may assume I’m some rapper’s girlfriend or a groupie. Little do they know, I’m the songwriter for the artist. Being an attractive woman makes it even harder because men are comfortable trying to mix business with pleasure. That often ends in a bridge burned because I’m not going to allow disrespect or any sexual favors in exchange for an opportunity.
How would you describe the competition?
Truthfully, I don’t really think of “competition” anymore. After living in Los Angeles, you realize that the world is full of talented people. You have to focus on you and what you bring to the world. Everybody is talented, but there’s no other you. It’s up to you to study your craft and outwork everybody. We can all be great and coexist.
How would you describe the music you create and how it stand out?
I would describe my music as contemporary R&B with Neo-Soul and acoustic vibes. My sound is unique and what makes it stand out is the passion behind my lyrics against the intricate harmonies and keys. Every song is a story that plays out in your mind as you listen.
Where have you performed and which was your favourite venue?
I have performed all over the country since I was a teen. I have done small venues, large venues, recital halls, parks, and more. As thrilling as the large audiences are, I think I tend to love the intimate shows a lot more. If I had to choose a favorite venue, I would probably say it was Washington Park in Cincinnati. I performed for a good cause that day, and the crowd was incredible.
Whats your best song to perform?
I would say “Life Worth Living” is the best to perform. It’s the one song that captures the best of my elements: my musicianship, vocal range, and songwriting skills. I hope to perform that song for the rest of my life.
What inspires your compositions?
My real-life situations inspire most of my compositions. It’s a blessing to be able to express yourself through music.
Do you have any collaborations? Who would you most likely want to work with?
I have a few collaborations, but they’re a little outdated. I am very selective on who I work with, so it will be a while before I have another feature on a project. I would love to collaborate with Lucky Daye, H.E.R., and Kehlani to start.
Do you have any upcoming projects or events?
We’re fresh off the release of my new album, so there will be videos that follow over the next few months. Show dates are being announced as well. Looking forward to a busy rest of the year and hoping to touch many more cities than last time.
What else do you do apart from your art?
Music is pretty time consuming, but outside of work, I enjoy traveling solo and experiencing all life has to offer. I hope to see the world, whether it’s from a tour or just vacationing.
Which mistake can you advice any artist that want to follow your footsteps against?
Study your craft. Full-time. Every single day. Before you start thinking about releasing anything. It simply takes a lot of time to become good at something. You will more than likely suck in the beginning. It’s part of the process. Yes, you may be naturally talented, but training and preparation is essential for all of us. And, don’t think that once you get going that it stops. Artists are ALWAYS evolving. Trust and love the process.
How can people find you or your projects online.
I am on all social media platforms @LoveKeyyz and all streaming platforms under Love Keyyz. I am most active on Instagram and TikTok these days.
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